We will deliver value quickly.

We will make an impact in your key problem or opportunity areas from the moment we engage.

We will do real work.

We are all about rolling up our sleeves with you and going after real problems to get uncommon results .

We will keep it simple.

We will reduce complexity to focus on the vital things that will make the biggest impact for you.

We will pursue a relationship with you.

At the risk of sounding cheesy - we genuinely want to get to know you. By the nature of what we do, we need to know you well to serve you well.

Our Values

Optimistic
We will navigate each day with a hopeful outlook.

Inside/Out Integrity
We will be a living example of what we are asking our clients to do.

Gritty
We will be tough-minded and strong-willed to achieve uncommon goals and provide unparalleled service to clients.

Relentlessly Improving
We will always seek to improve and bring new value.

Our Brand

Why are we called Rootstock and what’s up with that logo? Learn about our brand and identity.

Tony Woodall

Founder

Like many companies, Rootstock was born out of passion and necessity. During his twenty years of delivering substantial bottom-line results in sales, marketing and brand strategy - Tony “kind of stunk” (his words) as a leader. He “wasn’t the worst leader of all time” (his words again) but after falling short yet again to get his teams to gel, he took a break from leading and went back to '“just selling”. Over time a nagging feeling that he had to get back to leading got the better of him. Humbled by his shortcomings, he sought to learn. Early in the journey he became utterly obsessed with all things leaders and team. He became thoroughly convinced that a key is the ability to navigate change with genuine leadership. He’s now dedicating his life and career to helping leader and organizations thive in high impact moments.

Tony’s Special Skills and Certifications:

• Routinely delivers that “AHA!” moment

• Distills the complex into vital simplicity

• Sees the best in people and gets them to believe in what he sees

• Transformational Public Speaker (inspires you to change, not just feel good about being inspired)

• Certified Leadership Coach with Discovery Coaching Services

• VAA with TTI Success Insights

• Trained practitioner in Human Centered Design through LUMA Institute

Jen Barr

Leadership Coach | Training Facilitator 

Jen Barr is a certified leader coach, psychometric specialist and leader skills instructor for Rootstock. Jen is certified in a number of psychometric assessments tools, including: DISC, Driving Forces and Emotional Intelligence. Jen is also a certified leader coach through Discovery Coaching Services. Prior to joining Rootstock, she had extensive experience developing leaders and creating and implementing group trainings.

Jen brings depth and thoughtfulness to everything she does. Her passion for accuracy and hunger to always be learning brings value to our clients and strengthens the Rootstock staff.  

Karman Morey

Leadership Coach | Public Speaker

Karman has over 17 years of experience in executive and life coaching, and holds the PCC credential with the International Coach Federation (ICF). She is also a certified Master Practitioner of NLP, and is trained in NLP-based coaching.  Since the early 2000’s, Karman has developed a record of success in helping leaders of all kinds achieve their best in life and work.

Karman is also an international conference speaker. She has traveled to some of the most remote and neglected places to equip tens of thousands with a powerful message of life change. Her specific focus is to empower women struggling in an often oppressive culture to believe in their value, create a strong foundation, and take next steps to pursue their own unique vision.

Laura Birkey

Director of Services

Laura brings a unique mix of passion and skills to ensure consistency and continuous improvement across all Rootstock service offerings. While overseeing all service delivery she is also Rootstock’s in-house resource for Psychometric Assessment knowledge. Her assessment expertise includes Behaviors, Motivation, Emotional Intelligence and Core Leader Competencies. She is also skilled in leveraging individual talent assessment for team development application. Prior to joining Rootstock Laura provided individual growth and development plans in the social services space for the most vulnerable of clients. These experiences have shaped her into a compassionate, discerning and results-driven professional.

Laura is a health and wellness advocate and is a Registered Yoga Teacher (RYT). She also volunteers extensively with specific focus on the inner healing and development of women.